Candace Parker has a new job as president of women’s basketball at Adidas. The three-time WNBA champion announced her retirement as a player on April 28 after 16 seasons. On Wednesday, Adidas announced Parker will help create a platform “aimed at influencing and elevating the future of women’s sports.” She’ll also oversee the brand’s women’s basketball products. “Stepping into this new leadership role is a deeply personal next step in my journey with Adidas,” she said in a statement. “It’s not just about products; it’s about fostering a movement focused on innovation, representation, and access.” Parker will also play a role in building upon the brand’s roster of women players that includes Aliyah Boston and Nneka Ogwumike and Chiney Ogwumike. “We are confident that she is a perfect fit to evolve the Adidas women’s basketball business and catalyze a new era of growth and credibility for the brand,” Eric Wise, global general manager of Adidas Basketball, said in a statement. |
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